Get ready, sweet tooth gamers—your summer just got a lot sweetier! Beard Papa’s, the globally loved Japanese cream puff chain, is joining forces with HoYoverse’s action-RPG Zenless Zone Zero for a nationwide collab that’s bringing fresh flavor and fan service to dessert lovers across the U.S.!
From June 8 through July 15, 2025, participating Beard Papa’s locations will offer Zenless Zone Zero-themed cream puffs, limited-edition merch, and even exclusive in-game rewards to celebrate the crossover.
🍩 New Cream Puff Flavors, Inspired by New Eridu
Straight from the streets of New Eridu to your local bakery, this collab introduces two limited-time-only cream puff creations:
- Key Lime Crumble Puff – A zesty, tangy crumble topping layered over silky vanilla bean custard.
- Royal Raspberry Puff – A rich raspberry glaze with a smooth vanilla custard center—berry bright and perfectly sweet.
🎁 Collectible Puff Sets & Game Codes
Three puff set options offer a combo of flavors, merch, and Zenless Zone Zero in-game goodies:
- 2-Puff Set: Includes one of each collab flavor, a limited-edition badge, and a unique in-game code card.
- 4-Puff Set: Adds two original cream puffs and your choice of Anby or Burnice acrylic standee.
- 6-Puff Set: Double up on all flavors, plus the badge, acrylic standee, and a code card.
Each code unlocks exclusive content in Zenless Zone Zero, perfect for fans looking to sweeten their loadout.
🎉 Beard Papa’s @ Anime Expo 2025
Heading to Anime Expo? Stop by Beard Papa’s Little Tokyo location (333 Alameda St Ste 106, Los Angeles) from July 3–6 for an on-site celebration featuring:
- Collab puff flavors available for purchase
- Special photo ops with life-sized Anby and Burnice standees
- A Zenless Zone Zero treasure hunt event
- Exclusive collab sets just for AX attendees
“We’re thrilled to partner with HoYoverse and bring the energy of Zenless Zone Zero into our bakeries,” said Beard Papa’s Marketing Director, Mark Nathan. “It’s a fun blend of fandom, food, and gaming culture—and it’s delicious.”
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