COVER Corporation recently brought the vibrant world of hololive English to Los Angeles with a special pop-up store at the Beverly Center, which operated from February 5th through February 27th, 2025. This first ever, U.S. hololive shop offered fans exclusive merchandise and served as a prelude to Mori Calliope’s “Grimoire” concert at the Hollywood Palladium on February 26th.

The pop-up store featured a variety of themed merchandise, including Valentine’s Day items showcasing talents like Takanashi Kiara, Ouro Kronii, Nerissa Ravencroft, and Elizabeth Rose Bloodflame. Fans had the opportunity to purchase keychains, acrylic standees, apparel, and Mori Calliope-specific concert memorabilia such as towels, CDs, Blu-rays of previous performances, and exclusive glow sticks designed for the “Grimoire” concert.

In a generous move, COVER Corporation announced that proceeds from the pop-up store, along with a $30,000 USD donation, would support wildfire relief efforts in Los Angeles, allowing fans to contribute to a meaningful cause while celebrating their favorite VTubers.

The “Grimoire” concert, held on February 26th at the Hollywood Palladium, marked a significant milestone as Mori Calliope’s first solo performance outside Japan. The event showcased her musical evolution and creative vision, with fans worldwide tuning in via live streams on SPWN and Streaming+. The concert was met with enthusiasm, as evidenced by hololive production’s Instagram post expressing amazement at the event’s conclusion. For those who couldn’t attend the pop-up store or the concert, select merchandise remains available online through the hololive production official shop until March 24th, 2025.

MORI CALLIOPE INTERVIEW

Adding to the excitement, we had the unique opportunity to interview Mori Calliope, at the pop up shop the day following her concert.

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