Celebrate Pokémon’s Legacy with Eevee-Themed Merchandise, Exclusive In-Game Distributions, and the Highly Anticipated Pokémon Presents Video Presentation
As Pokémon Day approaches on February 27, 2025, The Pokémon Company International has revealed a series of exciting plans to celebrate the enduring legacy of the Pokémon franchise. Trainers worldwide can look forward to a special Pokémon Presents video presentation, an Eevee-themed merchandise and experience lineup, and a variety of fan-centric activations.
Pokémon Day marks the anniversary of the release of Pokémon Red and Pokémon Green in Japan, and over the years, the franchise has become a cultural phenomenon, uniting Trainers of all ages. Now, Pokémon has its own national recognition, as the National Day Calendar has declared February 27 as National Pokémon Day, celebrating the franchise’s global impact.
Pokémon Presents on Pokémon Day:
On February 27, 2025, fans can tune in to the Pokémon Presents video presentation, which will be streamed at 6 a.m. PST on the official Pokémon YouTube and Twitch channels. Expect exciting updates and announcements across the entire Pokémon franchise that will leave fans eagerly anticipating what’s next.
Eevee-Themed Products and Experiences:
- Year of Eevee at Pokémon Center:
The Pokémon Center will spotlight the beloved Eevee and its many Evolutions with a collection of new product releases throughout 2025, including hand-painted figures of Vaporeon, Jolteon, and Flareon. There will also be Eevee plushies, kitchenware, and bundles featuring Eevee-themed items available throughout the year. Fans can visit the Pokémon Center online to check out these adorable new releases.
- Flying-Tera Type Eevee Distribution:
Fans who visit GameStop or Best Buy from now through February 27 can receive a distribution code for a Flying-Tera Type Eevee for use in Pokémon Scarlet and Pokémon Violet, while supplies last. More details are available at Pokemon.com/Eevee. - Pokémon GO: Special Eevee-Related Events:
Through February 27, Pokémon GO is featuring special Eevee-themed PokéStops at participating retailers, including Target, GameStop, and Best Buy, with Lure Modules active to attract more Pokémon. From February 24 onward, fans can evolve their Eevee into Glaceon and Leafeon with special Lures available at these locations.
Pokémon Day Activations:
- Pokémon Day at Pokémon League Locations:
On Pokémon Day, Trainers of all ages can participate in non-competitive Play! Pokémon events at local Pokémon League locations. These events will feature games such as the Pokémon Trading Card Game (TCG), Pokémon video games, and Pokémon GO, providing a fun and friendly environment for Trainers to come together. Exclusive Pokémon Day 2025 League Celebration promo cards, featuring Sylveon, will be given to participants while supplies last.
- Overtime Elite Semifinal Game with Pokémon Appearances:
In a unique collaboration with Overtime, the Pokémon brand will take over the Overtime Elite Arena in Atlanta during the playoffs. On February 27, 2025, the Pokémon Day semifinals will be broadcast exclusively on Prime Video, with Pikachu and Gengar making appearances at halftime. Exclusive Pokémon apparel will also be available for purchase on Pokémon Day through the Overtime store.
Pokémon Animation to Celebrate Pokémon Day:
- “Pokémon Horizons: Season 2—The Search for Laqua” Now on Netflix:
Fans can catch up on Liko and Roy’s adventures in Pokémon Horizons: Season 2, available exclusively on Netflix in the U.S. Starting on Pokémon Day, the first season of Pokémon Horizons: The Series will also be available in Canada and Australia.
- “Pokémon Concierge” Returns to YouTube:
Pokémon Concierge, the stop-motion animated series that follows the story of a Pokémon Resort concierge and their Pokémon guests, will be available for streaming on the official Pokémon YouTube channel from February 21 through March 9, 2025. Additional episodes of the series are in production in collaboration with Netflix and dwarf studios.
With so much happening this Pokémon Day, Trainers have countless ways to join the celebration, whether through special events, exciting merchandise, or in-game rewards. Don’t forget to share your Pokémon Day experience online using #PokemonDay25 to join the global celebration of Pokémon’s continued success and influence!
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