Anime and dessert fans rejoice! Beard Papa’s, the legendary Japanese bakery known for its fresh and natural cream puffs, has announced a magical partnership with the hit anime Mashle: Magic and Muscles. This exclusive collaboration features limited-edition cream puffs and merchandise inspired by the series, bringing together the enchanting world of Mashle and the irresistible flavors of Beard Papa’s. The best part about this; IT’S NOW AVAILABLE!

©Hajime Komoto/SHUEISHA, MASHLE Committee

The Magical Cream Puff Lineup

The collaboration introduces a range of Mashle-themed cream puffs, each inspired by a beloved character from the anime:

  • Mashle Puff: Classic vanilla custard-filled puff topped with whipped cream and powdered sugar.
  • Lance Puff: Blue-colored white chocolate éclair filled with rich chocolate cream.
  • Finn Puff: Yellow-lined chocolate éclair filled with chocolate cream.
  • Lemon Puff: Lemon crumble puff filled with strawberry cheesecake cream.
  • Dot Puff: Strawberry crumble puff filled with strawberry cheesecake cream.

Fans can indulge in the Mashle magic by purchasing the exclusive Mashle Box Set, which includes one of each character-inspired puff.

Exclusive Merchandise for Collectors

Beyond the sweet treats, the collaboration offers exclusive Mashle x Beard Papa’s merchandise, perfect for fans looking to commemorate the partnership:

  • Mashle x Beard Papa’s T-Shirt: A limited-edition shirt combining Mashle designs with Beard Papa’s branding. Available throughout the promotion.These shirts are available at a local Beard Papa’s near you. Available 1/15/25. Want one but not near a store? >>Online ordering here.
  • Mashle x Beard Papa’s Acrylic Standee: Featuring Mashle character designs, these standees are a free gift with the purchase of a 6-pack box set (while supplies last). Available during January. Starts 1/15/25! First come first served. Limited time offer. In Store Only!
  • Mashle x Beard Papa’s Tote Bag: A durable and magical tote bag, available as a free gift with the purchase of a 12-pack box set (while supplies last). STARTS 2/22/25!

Official Statement from Beard Papa’s

Mark Nathan, Marketing Director at Beard Papa’s, shared his excitement about the collaboration,

“This partnership merges the magic of Mashle with the joy of our cream puffs. We’re thrilled to offer fans an immersive experience that celebrates anime and dessert in the sweetest way possible.”

– via press release

How to Join the Magic

The Mashle: Magic and Muscles collaboration is available at participating Beard Papa’s locations across the USA. Don’t miss the chance to savor these exclusive treats and collect the limited-edition merchandise.

For more information, visit www.beardpapas.com and follow Beard Papa’s on social media!

About Beard Papa’s

Since its founding in Osaka, Japan, in 1999, Beard Papa’s has become a global sensation with over 485 stores worldwide. Known for its commitment to freshness and quality, the bakery specializes in baking cream puffs daily and filling them with a variety of custards made from the finest ingredients.

Whether you’re an anime enthusiast or a dessert lover, this collaboration promises a magical, one-of-a-kind experience. Don’t miss out!

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By Krystal Kitsune

Content creator, Voice actor in training & entertainment journalist specializing in Anime & Anime adjacent content. Follow me my content here, krystal_kitsune.bio.link

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