The world of KPop Demon Hunters is stepping off the screen and into real life as McDonald’s and Netflix unveil a new collaboration that transforms the film’s iconic rivalry into an interactive dining experience.

Beginning March 31, fans across the United States will be able to choose their side with two limited-time meals inspired by the film’s central groups — HUNTR/X and the Saja Boys — alongside exclusive collectibles and digital rewards.

The campaign blends anime-style storytelling, K-pop energy, and Korean-inspired flavors, creating an experience that goes beyond a traditional fast-food promotion and taps directly into the film’s growing global fandom.

Pick Your Side: HUNTR/X vs. The Saja Boys

At the center of the collaboration are two themed meals designed to reflect each group’s identity.

The Saja Boys Breakfast Meal channels the group’s fiery, charismatic energy with a spicy Sausage McMuffin with Egg, crispy hash browns, and a drink — a bold start for fans aligning with the rival boy group.

Meanwhile, the HUNTR/X Meal takes the spotlight for the rest of the day, featuring 10-piece Chicken McNuggets, a medium drink, and unique additions like Ramyeon McShaker fries and two signature sauces — Hunter Sauce and Demon Sauce — inspired by the group’s dynamic personalities.

The menu also incorporates Korean flavor influences, reinforcing the cultural roots that define KPop Demon Hunters.

Collectibles and Exclusive Fan Access

Each meal comes with a collectible photocard pack tied to either HUNTR/X or the Saja Boys, alongside a special “Derpy” access card. By scanning the QR code through the McDonald’s app, fans can unlock exclusive content and participate in a campaign-wide “Battle for the Fans” event, culminating in a final reveal of the winning group.

This interactive element turns the collaboration into more than a promotion — it becomes a fan-driven experience that mirrors the competitive spirit of the film itself.

A Sweet Newcomer Hits the Menu

Rounding out the collaboration is the debut of the Derpy McFlurry, a new dessert featuring vanilla soft serve blended with berry popping pearls and wild berry sauce. Inspired by the film’s mascot-like character, the treat adds a playful finishing touch to the lineup.

Expanding Anime’s Cultural Footprint

Directed by Maggie Kang and Chris Appelhans, KPop Demon Hunters follows a K-pop girl group balancing global stardom with secret lives as demon hunters, all while facing a rival boy band hiding a darker truth.

With this collaboration, McDonald’s and Netflix continue to push anime and animation-inspired properties further into mainstream culture — not just through streaming, but through real-world, interactive fan experiences.

For anime fans, K-pop listeners, and collectors alike, the question now becomes simple:

Which side are you on?

The KPop Demon Hunters meals and promotional rewards will be available for a limited time through April 26 at participating McDonald’s locations nationwide.

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