For years, fans have incorporated McDonald ‘s-inspired “WcDonald’s” eateries into iconic movies and shows. Now, in partnership with some of the biggest names in anime, WcDonald’s is transitioning from fiction to reality. Starting February 26th in over 30 international markets, McDonald’s is bringing the creative otaku vision to life, expanding the WcDonald’s universe into the restaurants and beyond. Here’s what you need to know!

“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever.”

 Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA

A Sauce That Packs a Punch

Experience a culinary adventure with WcDonald’s limited-time, Savory Chili WcDonald’s Sauce. Bursting with a fusion of ginger, garlic, soy, and a touch of chili flakes, this sauce will ignites your taste buds with its vibrant flavor. Mirroring the bold, dynamic spirit of your favorite anime protagonists, the sauce pairs perfectly with an order of 10-piece “WcNuggets” (Chicken McNuggets) or on the side of any of your go-to menu items.

Manga Packaging & More from Acky Bright

McDonald’s has team up with iconic Japanese manga artist/illustrator Acky Bright to design custom WcDonald’s packaging that takes you deeper into the world of WcDonald’s with every meal. For a limited time, fans receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by Acky himself.

“I had a great time partnering with McDonald’s to help make WcDonald’s a reality for manga fans who have a genuine love for the brand,” said Acky Bright. “From the details of the diverse Crew characters to the manga plot itself, I loved being able to use my artwork to bring to life the dynamic, vibrant world of WcDonald’s for people around the world.”

Acky Bright via press release

Fans also have the opportunity to scan the QR code on the packaging, granting access to weekly digital manga releases featuring a diverse cast of WcDonald’s Customers and Crew.

Meet Hashirune, a loyal WcDonald’s patron, Mr. Bev, the Crew’s resident joker, WcDizer 3000, WcDonald’s own mecha, and an array of other intriguing characters.

The First-Ever Official WcDonald’s Anime

YES. you read that right! Partnering with the renowned animation studio Pierrot, McDonald’s presents WcDonald’s the anime series. Consisting of four captivating episodic shorts, the series invites anime fans into the long awaited world of WcDonald’s, where each week unfolds a tale centered around the iconic WcDonald’s Sauce and WcNuggets.

Here’s how to watch, beginning February 26th until March 18th, a brand new short will premiere every Monday, synchronized with new manga releases on WcDonalds.com or by scanning the QR code on the WcDonald’s bag. These shorts pay homage to four major anime subgenres: Action, Romance, Mecha, and Fantasy. Episode titles and description are as follow,

• The Race to WcDonald’s (drops Feb. 26): A rivalry strong enough to withstand the test of time as our two heroes embark on an epic race to WcDonald’s.
• Love from Across the Booth (drops March 4): Our two protagonists discover the WcDonald’s Sauce and WcNuggets aren’t the only perfect pairing.
• WcNuggets Space Frontier 3000 (drops March 11): A team of WcDonald’s pilots must protect the last WcNugget against an ominous force.
• The Wisdom of the Sauce (drops March 18): Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it’s gone forever.

Visit WcDonald’s In Person | An Immersive Dining Experience

Otaku can finally live out a long awaited dream, visiting a WcDonalds! Join the fun on March 9-10 for the first-ever WcDonald’s Immersive Dining Experience in Los Angeles, CA! This unique event, inspired by isekai anime, blends entertainment and food into an unforgettable adventure. Guests will be transported into the WcDonald’s universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald’s anime episodic shorts – all while enjoying a set menu of WcDonald’s items. Fans can reserve their spot exclusively on OpenTable starting Feb. 28 by searching “WcDonald’s Immersive Dining Experience” on the OpenTable app or website. 

A Celebration of Anime Fan Art 

WcDonald’s recognizes the vital role anime fan play in shaping its identity. As a gesture of appreciation, the company is honoring three up-and-coming anime artists who’ve created WcDonald’s-themed artwork. Each artist will receive grants to fuel their future projects and will be celebrated at their local McDonald’s. Furthermore, they’ll have the chance to receive personal mentoring from the renowned manga artist/illustrator, Acky Bright.

Mark Your Calendars

On Feb. 26, get ready for an anime-fueled adventure that starts with, “Welcome to WcDonald’s, may I take your order?“

From savoring the delectable Savory Chili WcDonald’s Sauce to exploring manga-inspired packaging and exclusive episodic shorts, every aspect of this adventure promises excitement. Moreover, with collaborations between McDonald’s and esteemed anime creators, the boundary between fiction and reality blurs, bringing beloved characters and stories to life. So mark your calendars and prepare to embark on a thrilling escapade into the vibrant world of WcDonald’s, your ticket to a real life Isekai.

WcDonald’s in Anime

Here are some example of WcDonald’s in anime. Know of more? Send it to us at Contact@thekitsunetwork.net.

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