JapanLA Reopens Flagship Store for Daily In-Person Shopping
Earlier this month, JapanLA, the beloved boutique renowned for its collection of Japanese Kawaii brands like Hello Kitty, had its grand reopening of its flagship store on La Brea Avenue. The store is now open daily for in-person shopping, bringing back the vibrant and immersive retail experience that fans have dearly missed.
Founded in 2006 by Jamie Rivadeneira, JapanLA has long been a cornerstone of the Kawaii community in Los Angeles. The store has not only offered a unique selection of adorable merchandise but also hosted numerous pop-up shops, curated events, art shows, and fashion shows. It has even produced licensed Sanrio products, creating a magical space for fans of all ages.
In 2020, JapanLA closed its physical doors due to COVID-19 restrictions. However, the store quickly adapted by pivoting to a digital business model, introducing livestream shopping shows that allowed customers to engage and shop together from the safety of their homes. This innovative approach kept the community spirit alive and thriving, even during the most challenging times of quarantine.
Despite the success of their digital model, JapanLA knew that nothing could replace the joy of in-store shopping. In June 2022, they began to reopen on weekends for in-person shopping and hosted monthly mascot events. Their popular live streams expanded to TikTok Shop, earning them a spot among the top 10 shows on the platform.
Responding to the growing demand for real-life shopping experiences and their viral popularity on TikTok, JapanLA has decided to open its doors every day of the week. This exciting development means that fans can now visit the store whenever they wish, enjoying the whole JapanLA experience once again.
JapanLA remains a vibrant gathering place where fans can celebrate their favorite characters, make new friends, and create lasting memories with their loved ones. The JapanLA team expresses immense gratitude for the unwavering support of their loyal customers and the wider community.
Come and visit JapanLA at:
233 S La Brea Ave, Los Angeles, CA 90036
- Mon – Fri: 11am – 5pm
- Sat: 11am – 7pm
- Sun: 11am – 6pm
Whether you’re a long-time fan or new to the Kawaii world, JapanLA looks forward to welcoming you back to their magical store. Stay tuned for upcoming event coverage from events hosted by JapanLA.
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