Japanese illustrator Acky Bright has become one of the most exciting names in global pop culture, fusing his signature kawakakkoii (cute × cool) aesthetic into projects that bridge anime, gaming, music, and fashion.
Over the past two years, Bright’s work has exploded onto the international stage. In 2024, he spearheaded McDonald’s worldwide “WcDonald’s” campaign, designing manga-style packaging, original characters, and a digital manga series that brought anime culture into fast-food history. He also teamed up with chart-topping band ASTERISM on the Planet of Metal concept album, creating a 28-page artbook that expanded their musical world into visual storytelling. Fans of gaming saw his touch in the Monster Hunter Now × Ayase collaboration, where Bright’s illustrations powered an energetic crossover of music and monster hunting.
On the fine art side, Bright’s “Studio Infinity” solo exhibition at Japan Society in New York blurred the line between gallery and studio. Visitors watched him live-draw massive murals and even join in on the process, highlighting his love for interactive creation.
At Anime Expo 2025, Bright delivered one of the convention’s most talked-about panels, mixing live art games like “Guess the Sketch” and the “3 Deck Challenge” with big announcements. He teased a major cross-industry project set for October 2025, showcased a prototype of his upcoming Underverse collectible figure, and reaffirmed his lifelong dedication to designing original characters.
Acky Bright’s journey demonstrates not only his versatility but also his commitment to making art that’s playful, edgy, and deeply personal.
Exclusive Interview with Acky Bright
We at The Kitsune Network had the honor of speaking with Acky Bright to discuss his recent projects, his artistic philosophy, and what fans can expect next,
Krystal:
You’ve worked with McDonald’s on some high-profile anime-inspired projects – from the global “WcDonald’s” campaign (complete with manga-style ads and even an immersive LA restaurant experience) to a viral McDonald’s Japan music video promotion featuring popular artists like Ado, YOASOBI, and Hoshimachi Suisei. How did you approach blending your manga-style art with such an iconic fast-food brand, and what was most challenging or rewarding about bringing these campaigns to life?
Acky:
Regarding WcDonald’s, I found it incredibly cool that the actual McDonald’s launched a global campaign using the “WcDonald’s” parody—a concept long familiar in anime and manga. I was truly honored and excited to be selected as the campaign’s main designer. I also had a great degree of creative freedom, which made the entire experience genuinely enjoyable from beginning to end. Given my understanding of Western culture, I think I was able to deliver work that left both the client and fans highly satisfied. In Japan, McDonald’s campaigns are major cultural moments each year, and this one was led by a creative team composed of some of the country’s top talents, so it was a fantastic project to be a part of. I was also given considerable freedom in designing the characters, which made the process all the more enjoyable. One additional point: each popular artist has their own loyal fanbase. So when creating the designs, I considered not only the artist themselves, but also how to make their fans happy through the visuals.
Krystal:
At Anime Expo 2025, you surprised fans with a sneak peek of an upcoming figure based on one of your original designs. This is part of your partnership with collectible company Underverse to create high-end figures. How does it feel to see one of your illustrations come to life as a detailed 3D figure, and what can you tell us about the design or story behind this character? Are there more figures or plans in the works through this collaboration?
Acky:
As for the UNDER VERSE project, while I can’t go into too much detail as this was shown as a bit of fan service, I’m absolutely thrilled that a figure of mine is being produced as part of the “SEVEN STARS” series. The official setting is as follows: when the silicon-based civilization tore through the constraints of the “Three Laws of AI,” a torrent of machines was unleashed within the quantum matrix, issuing a final judgment upon human civilization and bringing it under machine rule. In response, humanity leveraged the “GAME” system—featuring rogue AI warriors that still retained remnants of the Three Laws—to ignite rebellion through a bounty-based mechanism. The first figure in the series is MONICA, once a member of the “Number 7s.” Originally created by AI as the perfect warrior to carry out humanity’s extinction, she now fights back—having lost those memories. The plan is to release more figures of these “Number 7s” warriors, and I hope the project will eventually evolve into something like an anime.
Krystal:
Your solo exhibition “Studio Infinity” at Japan Society in New York essentially turned the gallery into your personal studio – you were live-drawing on site, letting visitors watch and even participate as you created manga-style murals in real time. What was that experience like for you, performing your art live in a museum setting? Did interacting with visitors on the spot influence the pieces you created?
Acky:
This was my first solo exhibition in the U.S., and it was held at a gallery with more than a century of history—one that has hosted only world-renowned artists. It was truly an unforgettable experience for me. Some people came back to visit every week, and I was able to form real friendships with them. I imagine it’s unlikely that another artist will exhibit something similar at Japan Society in the future, which makes me feel incredibly grateful. I look back on this time with nothing but happiness.
Krystal:
Any plans on bringing “Studio Infinity” to Los Angeles?
Acky:
If the opportunity arises, I’d definitely love to do it again. There are many great galleries in Los Angeles, so I hope to make it happen someday.
Krystal:
Your art style is often described as kawakakkoii – a blend of “cute” and “cool” aesthetics. When designing characters, how do you decide what elements should be charming or adorable versus which should be edgy or “cool” to achieve that mix?
Acky:
I’m not the type of artist who draws based on theory, so I can’t say for sure how my style developed. However, the phrase “kawa-kakkoii” (“cute and cool”) has become somewhat of a signature descriptor for me. It actually originated from manga artist Yusuke Murata (of Eyeshield 21 and One-Punch Man fame), who once posted on social media that he had purchased my art book and used that term to describe my work. I’ve proudly adopted it ever since.
Krystal:
You’ve mentioned that you have a lifelong passion for creating your own original characters rather than working on pre-existing IPs. How has focusing on original designs (instead of fan art or existing IP) helped shape your career and identity as an artist?
Acky:
When I was in middle school and first dreamed of becoming a professional artist—with no real basis for that dream—I told myself: “You can’t become a true artist by copying others.” Of course, as we live, we naturally absorb influences from everywhere, and as professionals, it’s important to understand trends. But even within that, I try to maintain originality and focus on expressing what makes my work me.
Krystal:
What elements in daily life inspire you to create your own original characters?
Acky:
My inspiration comes from everything I see. In that sense, traveling the world and experiencing different cultures is an incredible source of creative fuel. I also make a conscious effort to absorb input—whether it’s watching all kinds of videos or listening to music—especially because when work gets busy, output tends to take over.
Krystal:
You’ve achieved so many collaborations across music, gaming, and even fashion – Looking to the future, is there a dream project or medium you haven’t tackled yet that you’d love to try next? Overall, what new goals or aspirations are you excited to pursue as you continue to evolve your artistic journey?
Acky:
My next goal is to build a studio in the U.S., where I can take on even larger projects as a producer, working with other artists from around the world. I want to go beyond just anime and games—live-action, too. My ultimate dream is to recreate the energy and excitement of 1990s shonen manga magazines, but on a global scale. I already have a concrete idea that might make it possible, so this may very well be my “dream project.”
Krystal:
As an artist who has overcome your own artistic challenges, What advice or messages would you have for those who want to pursue an artistic career?
Acky:
That’s why I want to encourage people to free themselves from comparing their work to others or measuring their value by the number of likes on social media. If you keep going, you’ll come to understand: once you choose the path of art, “creating” becomes a lifelong journey. So don’t get caught up in momentary praise, fleeting trends, or surface-level recognition. They don’t matter in the long run.
Acky Bright’s career is a testament to how art can transcend borders, industries, and mediums without losing its soul. From redefining global branding campaigns to reimagining gallery spaces a interactive canvas, he continues to push the boundaries of what manga-inspired art can achieve. As Bright himself reminds us, true artistry isn’t about likes or fleeting trends, but about the lifelong journey of creation. With October’s mysterious new project on the horizon, fans around the globe have every reason to stay excited: Acky Bright is just getting started.
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